I recommend reading this by Craig Mod.

Overtourism in Japan, and How it Hurts Small Businesses — Ridgeline issue 210

Overtourism in Japan, and How it Hurts Small Businesses

‘Japan now gets more visitors in a month than it got in a year twenty years ago.’

‘There is tremendous opportunity for a country like Japan — a country with the attention and adoration of the world’s travelers. The opportunity is to redirect that 15% of exceptional, committed tourists, to disperse their positive economic and cultural impact out beyond Kyoto and Hiroshima and Shibuya. Because when visitors and locals connect at a sustainable scale, everyone wins.’